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Travel Squad Gut Check

HAVE YOU BEEN posting engaging content regularly as it pertains to travel?

Are you sharing travel tips, destination highlights, customer testimonials, and behind-the-scenes content?

HAVE YOU BEEN effectively using hashtags to increase post visibility?

Are you researching and using popular travel-related hashtags and creating a unique branded hashtag?

HAVE YOU BEEN utilizing interactive stories and polls?

This document outlines the goals and non-goals for a research task, which include understanding which product areas need more education and deprioritizing areas with high engagement. The next steps involve watching 10 interviews and sharing insights in Slack.

Goals: Understand which product areas need most education

Deprioritize product areas that already see high engagement

Non-goals: Recommend UI changes for core product

Recommend changes to product roadmap

Next steps: Watch all 10 interviews from research team

Write up insights and share in Slack

SUPPORT

HAVE YOU BEEN posting engaging content regularly as it pertains to travel?

HAVE YOU BEEN effectively using hashtags to increase post visibility?

HAVE YOU BEEN utilizing interactive stories and polls?

HAVE YOU BEEN seeking collaborations influencers that compliment your business?

HAVE YOU BEEN active in Facebook groups and online travel communities?

HAVE YOU BEEN creating and sharing compelling video content?

HAVE YOU BEEN attending or hosting networking events?

HAVE YOU BEEN using the VOUCHERS to grow your business?

HAVE YOU BEEN organizing travel workshops or seminars?

HAVE YOU BEEN following up with leads regularly and effectively?

HAVE YOU BEEN in Travel Squad University?

HAVE YOU BEEN conducting regular market research?